Put together by the German Book Office New Delhi, the central contact for the German and Indian book industry, JUMPSTART facilitates an exchange between experts and creative professionals.
For the first time, the festival includes a primer on author branding and promotion. The session will feature digital marketer and author Venke Sharma with literary agent Mita Kapur of Siyahi and will be moderated by Asad Lalljee. Talking about common mistakes authors make on social media, Sharma says, "Some often choose the wrong platform; if you're going to talk about your personal life on Facebook, then the relevance of your book is lost, unless your personal brand is as good as the content you're producing." Kapoor shares an important tip for those who wish to approach a literary agent. "Don't write to an agent and to publishers simultaneously. Do your research — follow the submission guidelines and write a cover note," she suggests.