Danny tells us:
The term started to catch on worldwide on April 20, 2013 when NPR did a five-minute radio segment about “cli-fi” with authors Nathaniel Rich (Odds Against Tomorrow) and Barbara Kingsolver (Flight Behavior). That segment reached academics, literary critics, journalists and headline writers. Why did it catch on? For one, I conducted a prolonged, daily, 24/7 P.R. campaign via Twitter and email to reach media people after the NPR story went viral to keep the momentum going. I contacted all kinds of people in the literary world. About 90 percent of them did not respond to my emails or my Tweets. But 10 percent did, including Margaret Atwood and Michiko Kakutani, and that has made all the difference.
I never give up. This is my life’s work now and has been since I first read that IPCC report in 2006. It’s all I do, and it’s all I think about. It’s my life now.
Cli-fi serves as a wake-up call. To quote Sarah Stone, who I believe said it best in a review of Edan Lepucki’s novel California for SFGate: “If we survive—truly, and not in the unhappy ways depicted [in California]—it will be in part because of books like this one, which go beyond abstract predictions and statistics to show the moment-by-moment reality of a painful possible future, the price we may have to pay for our passionate devotion to all the wrong things.”